Apart from media monitoring, now there is also a term that is no less popular, namely social media listening. Social media listening is something that can help understand consumers’ and potential consumers’ views about certain brands in more depth.
What is Social Media Listening?
You should understand the definition of social media listening first. other terms such as social listening, social media measurement, or social media analytics are the same thing as social.
First of all, this term comes from the word listening which is similar to hearing. To make it more simple, Social listening is listening to various audience opinions about certain brands through social media.
This thing is very useful to bolster the marketing activity, especially social media marketing, which is currently on the rise, being used by various companies
Social Listening Tools.
With the rapid development of advanced technology in today’s digital era, various kinds of software or tools appear that can help in business activities. Just like media monitoring, in its implementation, some tools can help to get the results.
Social listening tools are tools that can track social media platforms for mentions and conversations about certain brands or products. After that, it is followed by an analysis stage for certain insights to find opportunities. Later, this can be a support in decision making.
This tool does not only take measurements on social media platforms. Social media tools can also track and monitor comments on blogs, forums, wikis, to certain websites that publish information. With this wide reach, you can also see how far the company’s performance and reputation are.
Benefits of Social Media Listening Tools
Audiences are the most important thing in the marketing world. It is important to get to know what is on the audience’s mind, so companies need this to support the continuity of their business. Not only the audience’s thoughts about certain brands but also their opinions about various competing products in the same business field
There are various benefits that you can get from using social listening tools. Here are some of the benefits, as reported by Synthesio:
Track Trends
Social listening can present consumer opinions on certain products, including trends. The trend itself is an important thing that companies must pay attention to in marketing development.
Identifying influencers
In the era of social media, influencers are very influential in consumer purchasing decisions. With social listening tools, you can track influencers who might be related to your product.
Product development
You can find out consumer feedback from social listening, whether it’s positive or negative. This can be a benchmark for product development in the future.
Maintaining competitive advantage
What competitors are doing and what consumers think about competitors is important. If you already know it, then it can help the company’s decision-making so that the product can be more attractive than competitors.
Improve customer relationship
You can “hear” all opinions on how customers perceive a brand. For example, if the company finds negative feedback or opinions about the brand, it can be used as an evaluation material to achieve long-term customer loyalty.
Social listening tools are tools that make it very easy for companies to study various consumer opinions on social media and certain sites as a consideration in marketing implementation. So companies must use it.