Content Engagement: Definition and Examples in Digital Marketing

Content engagement is a user’s interaction with content posted on a social media platform. The form of engagement can be in the form of likes, dislikes, love, comments, and share.

Social media algorithms will measure the engagement of content so that content that has high engagement will be included in the explore, FYP, or trending features so that they can reach the highest caste in social media, which is to go viral.

Currently, there is a shift in the objectives or targets that are determined by the brand or agency when choosing an influencer. Engagement is an inseparable KPI. The reason is that high engagement means that the account is not an empty account that only has a bot or paid followers.

That’s why now brands and agencies are smart enough to choose influencers or KOLs to work with. The number of followers is now not everything. Because by combining the types of influencers, it will help the campaign run effectively and efficiently.

Strategies for Increasing Content Engagement

Several strategies can be used to increase content engagement. Some influencers are now starting to explore some features of social media. For example, on Instagram, now reels are the ones that contribute the most impressions compared to stories or feeds.

Another strategy for increasing engagement is audience relevance. Now the audience has generally started to read news through social media instead of reading directly through online media which is already filled with various advertisements that make readers feel uncomfortable.

That’s one of the factors why it’s easier for the audience to get news that may not have been verified but has gone viral on social media first. It’s no wonder that many online media now quote news from netizens’ posts on social media because the news value is quite selling.

Why Content Engagement is Important?

How important is content engagement to make the likes or love hunters sometimes ignore the context of the news or the content itself. Short goals from being viral and from entering explore or fyp are considered successful enough to increase content engagement.

Content engagement doesn’t stop there. However, there is an even higher goal which is to generate sales or sales. Intense engagement between brands or influencers with the audience will help the audience get to know the product so that it forms an image of the brand that is building its digital campaign.

Content engagement is also one of the indicators of whether a brand or influencer has a relationship with its followers. The more benefits that can be obtained by the followers, the stronger the bond between the influencer and his followers will be. It’s no wonder that there used to be a lot of paid TikTok fan meetings that went viral.

Type of Content That Increases Engagement

Of its kind, some content can help increase engagement. The higher the audience engagement in the content, the greater the opportunity to increase engagement.

Tutorial content and new information relevant to what was happening at that time usually provoked the audience to interact with one another. The more comments on a post, it means the content has been considered successful in increasing engagement.

Now, brands or agencies can analyze their best content through NoLimit Content Analysis which will help find the best types of content that are indeed the most sought after and get a response from the audience.