{"id":9995,"date":"2022-02-09T14:04:03","date_gmt":"2022-02-09T07:04:03","guid":{"rendered":"https:\/\/nolimit.id\/blog\/?p=9995"},"modified":"2023-07-07T14:58:29","modified_gmt":"2023-07-07T07:58:29","slug":"apa-itu-media-monitoring-penjelasan-manfaat-dan-contoh-media-monitoring","status":"publish","type":"post","link":"https:\/\/nolimit.id\/blog\/apa-itu-media-monitoring-penjelasan-manfaat-dan-contoh-media-monitoring\/","title":{"rendered":"Mengungkap Rahasia Media Monitoring: Apa, Mengapa, dan Bagaimana"},"content":{"rendered":"\n

Apa itu Media Monitoring?<\/h2>\n\n\n\n

Media monitoring<\/em> adalah merupakan proses pengumpulan data, analisis, yang kemudian disajikan dalam suatu laporan mengenai topik atau isu tertentu. <\/p>\n\n\n\n

Sumber untuk melakukan aktivitas media monitoring<\/em> sangat luas. Hal ini dapat Anda lakukan dari media massa konvensional (televisi, radio, media cetak) ataupun media massa baru (internet & media sosial).<\/p>\n\n\n\n

Media Monitoring Menurut Ahli<\/h2>\n\n\n\n


1. Menurut Sebastiao Miranda<\/p>\n\n\n\n

Sebastiao Miranda berpendapat bahwa media monitoring<\/em> adalah aktivitas memantau keluaran media cetak, online, dan siaran untuk memperkuat proses pengambilan keputusan (misalnya, analisis teknologi yang muncul, kecerdasan kompetitif, reputasi publik, kesadaran merek).<\/p>\n\n\n\n

    \n
  1. Menurut Agility PR<\/li>\n<\/ol>\n\n\n\n

    Agility PR adalah agensi besar penyedia media monitoring<\/em> dan layanan profesional untuk pelaku di bidang hubungan masyarakat dan pemasaran. Menurut Agility PR, media monitoring merupakan proses mendengarkan siapa mengatakan apa, mengenai produk atau brand<\/em>, pesaing, serta industri tempat kamu bekerja. <\/p>\n\n\n\n

      \n
    1. Menurut William J Comcowich<\/li>\n<\/ol>\n\n\n\n

      Menurutnya William J Comcowich, media monitoring<\/em> merupakan suatu proses pengamatan atau pemantauan konten media sebagai sebuah rangkaian secara terus menerus. Setelah pemantauan, maka selanjutnya adalah pengidentifikasian, pengkategorian, penyimpanan dan analisis konten terkait.<\/p>\n\n\n\n

      Manfaat Media Monitoring<\/strong><\/h2>\n\n\n\n

      Media monitoring<\/em> memiliki banyak manfaat bagi perusahaan. Dengan melakukan media monitoring<\/em>, maka perusahaan bisa memantau perkembangan terkini<\/a> dari produknya tidak hanya dari segi penjualan, namun dari sudut pandang yang lebih luas. Berikut adalah beberapa manfaat media monitoring<\/em> yang kami kutip dari agiltypr.com<\/p>\n\n\n\n

        \n
      1. Mengetahui reputasi dan penilaian brand<\/em><\/li>\n<\/ol>\n\n\n\n

        Setiap perusahaan sudah pasti menginginkan reputasi yang baik bagi suatu produk yang mereka tawarkan kepada target pasarnya. Media monitoring<\/em> bisa membuat perusahaan mengetahui penilaian brand<\/em>-nya, sehingga perusahaan bisa merancang manajemen reputasi dengan lebih efektif yang sifatnya proaktif.<\/p>\n\n\n\n

          \n
        1. Memahami target audience<\/em><\/li>\n<\/ol>\n\n\n\n

          Audiens adalah hal yang penting dalam pemasaran produk. Dengan melakukan media monitoring<\/em>, maka bagaimana audiens memandang brand tertentu, bagaimana mereka membicarakannya, hingga membahas bagaimana produk-produk dari pesaing semuanya  bisa perusahaan ketahui.<\/p>\n\n\n\n

            \n
          1. Mitigasi risiko <\/li>\n<\/ol>\n\n\n\n

            Setiap kegiatan tentu memiliki risiko yang tak terduga, begitu pula dengan bisnis. Bila perusahaan sudah memahami audience <\/em>dan reputasi produk, maka risiko bisa dicegah atau setidaknya diminimalisir.<\/p>\n\n\n\n

              \n
            1. Sebagai bahan evaluasi<\/li>\n<\/ol>\n\n\n\n

              Kekurangan atau kesalahan dari pelaksanaan bisnis tentunya dapat dievaluasi dengan media monitoring<\/em>. Sehingga bisa jadi pertimbangan untuk tindakan-tindakan selanjutnya agar kinerja perusahaan bisa lebih baik.<\/p>\n\n\n\n

                \n
              1. Mengidentifikasi jurnalis dan influencer<\/em> untuk memperluas jangkauan<\/li>\n<\/ol>\n\n\n\n

                Jurnalis dan influencer <\/em>dapat berperan untuk mengamplifikasi nama<\/em>, menyebarluaskan brand<\/em>, atau bahkan memperbaiki nama baik perusahaan.<\/p>\n\n\n\n

                Contoh media monitoring <\/em>perusahaan<\/h2>\n\n\n\n

                Contoh sederhananya, perusahaan A meluncurkan sebuah produk makanan ringan dengan nama \u201cGood\u201d. Setelah produk tersebut dipasarkan, maka PR perusahaan tersebut mulai memantau segala media. Misal dari Twitter, ia melihat bagaimana pandangan orang-orang mengenai produknya, ataupun pesaingnya. Hal yang serupa juga dilakukan di media lain.<\/p>\n\n\n\n

                Segala opini atau pendapat orang-orang tersebut bisa jadi bahan evaluasi atau mitigasi risiko kedepannya bagi perusahaan. Untuk contoh lebih lengkap, kalian bisa mencarinya dalam laporan media monitoring<\/em> perusahaan tertentu di internet.<\/p>\n\n\n\n

                Itulah sedikit penjelasan mengenai hal-hal yang berkaitan dengan media monitoring<\/em>. Media monitoring<\/em> adalah hal yang wajib dilakukan perusahaan di era di mana media menjadi hal yang menjadi bagian dari kehidupan sehari-hari seperti saat ini. Terlebih lagi jika kamu bekerja sebagai humas atau public relation<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

                Dari penjelasan tersebut maka kita dapat menyimpulkan bahwa media monitoring adalah proses mengenai pengumpulan data, analisis, yang kemudian tersaji menjadi suatu laporan mengenai topik atau isu tertentu. <\/p>\n","protected":false},"author":21,"featured_media":9996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2330],"tags":[635],"class_list":["post-9995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nolimit-space","tag-manfaat-media-monitoring"],"acf":[],"yoast_head":"\nMengungkap Rahasia Media Monitoring: Apa, Mengapa, dan Bagaimana - NoLimit Knowledge Center<\/title>\n<meta name=\"description\" content=\"Media monitoring adalah proses pengumpulan data, analisis, yang kemudian tersaji menjadi suatu laporan mengenai topik atau isu tertentu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nolimit.id\/blog\/apa-itu-media-monitoring-penjelasan-manfaat-dan-contoh-media-monitoring\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mengungkap Rahasia Media Monitoring: Apa, Mengapa, dan Bagaimana - 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