{"id":4121,"date":"2019-10-21T09:21:29","date_gmt":"2019-10-21T02:21:29","guid":{"rendered":"https:\/\/blog.nolimit.id\/?p=4121"},"modified":"2024-02-12T15:53:38","modified_gmt":"2024-02-12T08:53:38","slug":"pahami-istilah-penting-media-sosial-ini-engangement-awareness-reach-hingga-impression","status":"publish","type":"post","link":"https:\/\/nolimit.id\/blog\/pahami-istilah-penting-media-sosial-ini-engangement-awareness-reach-hingga-impression\/","title":{"rendered":"Pahami Istilah Penting Media Sosial Ini: Engangement, Awareness, Reach, Hingga Impression"},"content":{"rendered":"\n

Mengelola media sosial di era digital adalah hal yang diperlukan dalam bisnis. Sayangnya, karena pergerakan teknologi yang begitu cepat, banyak pelaku bisnis terjun langsung ke media sosial tanpa benar-benar paham apa yang mereka kendalikan.<\/p>\n\n\n\n

Padahal, mengelola media sosial bukan hanya memikirkan konten yang harus di post saja. Banyak pengukuran yang harus Anda ukur untuk memastikan aktivitas bisnis Anda di media sosial berjalan efektif. <\/p>\n\n\n\n

Di tiap-tiap media sosial, pengukuran sederhana pada umumnya sudah disajikan. Seperti Instagram Analytics, Facebook Analytics hingga perhitungan keyword sederhana di Twitter. <\/p>\n\n\n\n

Mungkin saat Anda menilik hasil analisis dari media sosial Anda, Anda sempat kebingungan dengan kata-kata ini: Engangement, Traffic, Reach, Impression, dll. Artikel ini akan membantu Anda memahami pengukuran-pengukuran di media sosial dan bagaimana cara Anda mengelolanya.<\/p>\n\n\n\n

Engangement<\/strong><\/strong><\/h2>\n\n\n\n

\u201cEngangement Facebook lo udah berapa, bro?\u201d<\/p>\n\n\n\n

\u201cAlhamdulilah Engangementnya naik\u201d<\/p>\n\n\n\n

Engangement, adalah kata populer yang sering dipakai di perbincangan media sosial. Sebenarnya, tidak sulit untuk memahami istilah ini. Engangement secara harfiah berarti ikatan. Ya, artinya pun tidak jauh dari itu.<\/p>\n\n\n\n

Engangement merupakan rasio yang menunjukkan seluruh interaksi antara akun kita dan akun audience. Interaksi tersebut bisa berbagai macam. Berikut adalah berbagai macam metriks yang digunakan untuk Engangement:<\/p>\n\n\n\n

    \n
  1. Likes<\/li>\n\n\n\n
  2. Comment<\/li>\n\n\n\n
  3. Share<\/li>\n\n\n\n
  4. Retweet<\/li>\n\n\n\n
  5. Clicks<\/li>\n\n\n\n
  6. Reactions<\/li>\n\n\n\n
  7. Mentions<\/li>\n\n\n\n
  8. Follows<\/li>\n<\/ol>\n\n\n\n

    Engangement adalah suatu ukuran yang sering didambakan dalam pengelolaan media sosial para brand. Hal itu dikarenakan melalui engangement, brand dapat mengukur reaksi audience terhadap brand dengan jelas.<\/p>\n\n\n\n

    Baca juga artikel terkait: Mengukur Engangement di Media Sosial<\/a><\/p>\n\n\n\n

    Awareness<\/strong><\/strong><\/h2>\n\n\n\n

    \u201cLu nyari Engangement, emang followers lu udah Aware?\u201d<\/p>\n\n\n\n

    \u201cAwareness pasar lo sama brand lo gimana?\u201d<\/p>\n\n\n\n

    Awareness adalah tahap dimana audience \u201cmengetahui\u201d adanya brand Anda.<\/p>\n\n\n\n

    Awareness biasanya diukur oleh beberapa kata yang pasti familiar bagi Anda, seperti:<\/p>\n\n\n\n

      \n
    1. Traffic<\/li>\n\n\n\n
    2. Reach<\/li>\n\n\n\n
    3. Impression<\/li>\n\n\n\n
    4. Views<\/li>\n<\/ol>\n\n\n\n

      Traffic dan Views<\/strong><\/strong><\/h2>\n\n\n\n

      Traffic website bisa didefinisikan sebagai jumlah orang yang mengunjungi sebuah website, halaman yang mereka lihat, dan durasi saat pengunjung melihat atau membaca halaman-halaman tersebut.<\/p>\n\n\n\n

      Sementara views adalah jumlah orang yang melihat suatu post entah itu artikel, foto atau konten lainnya dalam suatu media sosial.<\/p>\n\n\n\n

      Traffic dan views adalah salah satu metriks awareness, yang dapat memberi Anda insight performa Anda di periode waktu tertentu.<\/p>\n\n\n\n

      Impression dan Reach<\/strong><\/h2>\n\n\n\n

      Dua kata ini juga pasti familiar bagi Anda yang berkecimpung di media sosial. Impression dan Reach, dua istilah yang hampir sama namun beda.<\/p>\n\n\n\n

      Impression, adalah jumlah total konten Anda dilihat. Meski dilihat oleh yang user yang sama, detik itu tetap terhitung menjadi 1 impression.<\/p>\n\n\n\n

      Sementara reach, adalah jumlah orang yang melihat konten Anda. Perhitungannya hanya berdasarkan akun. Tak peduli berapa kali akun tersebut melihat kembali konten tersebut, akun tersebut hanya akan terhitung 1 kali sebagai reach.<\/p>\n\n\n\n

      Nah, itu dia arti dari istilah-istilah pengukuran yang ada di media sosial. Dengan memahami istilah tersebut Anda akan dapat dengan mudah memahami laporan analisis media sosial Anda. <\/p>\n\n\n\n

      Coba akses gratis NoLimit Dashboard<\/a> solusi terintegrasi untuk mengelola internal influencer dan distribusi campaign untuk cakupan yang lebih luas dan terukur <\/p>\n","protected":false},"excerpt":{"rendered":"

      Mengelola media sosial di era digital adalah hal yang diperlukan dalam bisnis. Sayangnya, karena pergerakan teknologi yang begitu cepat, banyak pelaku bisnis terjun langsung ke media sosial tanpa benar-benar paham apa yang mereka kendalikan. Padahal, mengelola media sosial bukan hanya memikirkan konten yang harus di post saja. Banyak pengukuran yang harus Anda ukur untuk memastikan […]<\/p>\n","protected":false},"author":16,"featured_media":4174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2330],"tags":[2953],"class_list":["post-4121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nolimit-space","tag-apa-itu-engagement-di-media-sosial"],"acf":[],"yoast_head":"\nPahami Istilah Penting Media Sosial Ini: Engangement, Awareness, Reach, Hingga Impression - NoLimit Knowledge Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nolimit.id\/blog\/pahami-istilah-penting-media-sosial-ini-engangement-awareness-reach-hingga-impression\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pahami Istilah Penting Media Sosial Ini: Engangement, Awareness, Reach, Hingga Impression - NoLimit Knowledge Center\" \/>\n<meta property=\"og:description\" content=\"Mengelola media sosial di era digital adalah hal yang diperlukan dalam bisnis. 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