{"id":3646,"date":"2019-05-14T08:00:35","date_gmt":"2019-05-14T01:00:35","guid":{"rendered":"https:\/\/blog.nolimit.id\/?p=3646"},"modified":"2023-06-20T14:42:25","modified_gmt":"2023-06-20T07:42:25","slug":"5-hal-yang-harus-marketer-ketahui-dari-facebooks-f8-2019","status":"publish","type":"post","link":"https:\/\/nolimit.id\/blog\/5-hal-yang-harus-marketer-ketahui-dari-facebooks-f8-2019\/","title":{"rendered":"5 Hal yang Harus Marketer Ketahui dari Facebook\u2019s F8 2019"},"content":{"rendered":"\n

Di awal Mei 2019 ini, Facebook kembali menyelenggarakan acara Developer Conference tahunan mereka, yaitu Facebook\u2019s F8 2019, di San Jose, California. Seperti acara-acara sebelumnya, di sini tim Facebook memaparkan beberapa perkembangan dari Facebook, beserta Messenger, Instagram dan WhatsApp, dan juga update-update yang dirilis dalam waktu dekat. <\/p>\n\n\n\n

Walaupun acara ini ditujukan untuk para developer, nyatanya\ninformasi-informasi dan perubahan yang diberikan oleh Facebook bisa jadi sangat\nbermanfaat untuk diketahui oleh para marketer. Dalam artikel ini, saya akan\nmencoba memaparkan beberapa updates dari Facebook\u2019s F8 2019 yang patut\ndiketahui oleh teman-teman marketer di luar sana. <\/p>\n\n\n\n

Fitur Camera pada Instagram Stories<\/strong><\/h2>\n\n\n\n
\"\"
Facebook<\/figcaption><\/figure><\/div>\n\n\n\n

Untuk teman-teman yang hobi ber-selfie ria dan rajin mengunggahnya ke Instagram Stories tentu sudah tidak asing dengan fitur baru ini. Ada beberapa filter dan opsi yang bisa digunakan di sini, salah satunya adalah untuk membuat warna solid yang kerap digunakan sebagai Background. <\/p>\n\n\n\n

Bagi teman-teman yang sering membuat Content Marketing dengan Instagram Stories, fitur ini patut untuk dicoba, dan tentu bisa mempermudah teman-teman dalam meproduksi foto konten. <\/p>\n\n\n\n

Testing untuk Menghilangkan Jumlah Like di Instagram<\/strong><\/h2>\n\n\n\n
\"\"
Facebook<\/figcaption><\/figure><\/div>\n\n\n\n

Dijelaskan bahwa Instagram sedang melakukan uji coba dengan\nmenyembunyikan jumlah Like pada postingan di Instagram. Dengan jelas disebutkan\nbahwa tujuannya adalah agar pengguna Instagram bisa lebih fokus ke pada\nkontennya dibandingkan dengan banyak atau tidaknya Like pada sebuah konten.<\/p>\n\n\n\n

Untuk teman-teman pegiat Social Media Marketing, terobosan\nini bisa jadi hal yang sangat menguntungkan untuk kalian semua, terlebih lagi\nbagi mereka yang masih memiliki jumlah Followers di bawah 5 ribu. Tanpa harus\nmemusingkan image<\/em> brand Anda yang\nbelum mendapatkan Engagement terlalu tinggi, kini kalian bisa lebih fokus dalam\nmembuat konten-konten yang menarik. <\/p>\n\n\n\n

Tampilan Katalog Produk pada Profil WhatsApp Business <\/strong><\/h2>\n\n\n\n
\"\"
Facebook<\/figcaption><\/figure><\/div>\n\n\n\n

Untuk teman-teman yang belum memiliki website untuk\nmemasarkan produk-produk yang kalian jual, kini bisa mulai beralih ke WhatsApp\nBusiness. WhatsApp Business kini memiliki fitur di mana kalian bisa memasang\ndan memperlihatkan katalog brand Anda di bagian profile. Dengan begitu, kini\nkalian bisa menjual dan memasarkan produk Anda dengan lebih mudah dan efektif. <\/p>\n\n\n\n

Testing: Shopping Tags untuk Para Influencer<\/strong><\/h2>\n\n\n\n
\"\"
Facebook<\/figcaption><\/figure><\/div>\n\n\n\n

Setelah memperkenalkan fitur tag untuk membeli produk secara\nlangsung ke pada Brand-brand terpilih, kini Instagram mengembangkan fitur\ntersebut kea rah Influencer. Pihak Instagram sendiri memilih beberapa\nInfluencer seperti Aimee Song, Kim Kardashian West dan Candace Parker untuk\nmencoba fitur Shopping Tag. <\/p>\n\n\n\n

Apabila fitur ini diluncurkan secara resmi dalam waktu dekat\nini, tentu hal ini sangat berguna untuk dunia Influencer Marketing. Kalian kini\nbisa melihat dan memantau kinerja dari Influencer Marketing dengan lebih akurat\ndan terukur. <\/p>\n\n\n\n

Design Terbaru Facebook<\/strong><\/h2>\n\n\n\n
\"\"
Facebook<\/figcaption><\/figure><\/div>\n\n\n\n

Setelah sekian lama identik dengan warna biru ciri khas dari\nFacebook, akhirnya kini mereka meluncurkan design terbarunya. Design ini sudah\nsecara resmi launched<\/em> di US, dan\ndikabarkan akan segera menyusul di beberapa lokasi lainnya. Selain tampilan\nsecara desktop, desain terbaru ini pun sudah bisa dinikmati dalam bentu\naplikasi, baik itu pada iOS ataupun Android. <\/p>\n\n\n\n

Kelima hal di atas adalah beberapa hal yang didiskusikan di\nFacebook\u2019s F8 2019, yang menurut saya sendiri cukup penting untuk diketahui\nteman-teman marketer, khususnya yang bergerak di Social Media Marketing. <\/p>\n\n\n\n

Selain itu, hal penting lainnya yang disampaikan oleh Mark\nZuckerberg adalah kaliman \u201cThe Future is Private\u201d. Di tengah banyaknya serangan\nke pada Facebook terkait kebocoran data yang terjadi pertengahan tahun lalu,\nternyata data privasi menjadi salah satu titik fokus utama Facebook di tahun\nini. Private Social Platforms adalah cita-cita yang kini tengah dibangun oleh\nFacebook, termasuk WhatsApp, Messenger dan juga Instagram. <\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook kembali menyelenggarakan acara Developer Conference tahunan mereka, yaitu Facebook\u2019s F8 2019, di San Jose, California. Seperti acara-acara sebelumnya, di sini tim Facebook memaparkan beberapa perkembangan dari Facebook, beserta Messenger, Instagram dan WhatsApp, dan juga update-update yang dirilis dalam waktu dekat. <\/p>\n","protected":false},"author":2,"featured_media":3655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2334],"tags":[345,348,346],"class_list":["post-3646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-trick-marketing","tag-facebook","tag-mark-zuckerberg","tag-social-media-update"],"acf":[],"yoast_head":"\n5 Hal yang Harus Marketer Ketahui dari Facebook\u2019s F8 2019 - NoLimit Knowledge Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nolimit.id\/blog\/5-hal-yang-harus-marketer-ketahui-dari-facebooks-f8-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Hal yang Harus Marketer Ketahui dari Facebook\u2019s F8 2019 - NoLimit Knowledge Center\" \/>\n<meta property=\"og:description\" content=\"Facebook kembali menyelenggarakan acara Developer Conference tahunan mereka, yaitu Facebook\u2019s F8 2019, di San Jose, California. 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