{"id":16190,"date":"2026-09-14T05:55:49","date_gmt":"2026-09-13T22:55:49","guid":{"rendered":"https:\/\/nolimit.id\/blog\/?p=16190"},"modified":"2026-09-29T06:11:42","modified_gmt":"2026-09-28T23:11:42","slug":"share-of-voice-di-media-sosial-rumus-dan-cara-bacanya","status":"publish","type":"post","link":"https:\/\/nolimit.id\/blog\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\/","title":{"rendered":"Share of Voice di Media Sosial: Rumus dan Cara Bacanya"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sebagai seorang <em>Digital Strategist<\/em> atau <em>Account Director<\/em> di sebuah agensi tahun 2026, Anda pasti pernah dihadapkan pada satu pertanyaan klasik dari klien saat sesi presentasi bulanan: <em>&#8220;Bagaimana posisi brand kita jika dibandingkan dengan kompetitor di luar sana?&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Menjawab pertanyaan ini dengan sekadar berkata, <em>&#8220;Engagement rate kita naik 5%, Pak,&#8221;<\/em> tidak lagi cukup untuk memuaskan jajaran direksi (<em>C-Level<\/em>). Klien tidak hanya ingin tahu apakah <em>brand<\/em> mereka bertumbuh; mereka ingin tahu apakah pertumbuhan tersebut cukup cepat untuk merebut pangsa pasar dari pesaing utamanya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Di sinilah metrik <strong>Share of Voice (SOV)<\/strong> menjadi senjata pamungkas bagi agensi. SOV adalah indikator absolut untuk mengukur dominasi percakapan. Jika diibaratkan sebuah pesta koktail yang riuh, SOV mengukur seberapa keras suara <em>brand<\/em> klien Anda terdengar di antara obrolan tamu lainnya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dalam panduan mendalam ini, kita akan membongkar tuntas cara menghitung SOV secara akurat, cara membaca trennya untuk keperluan strategis, hingga jebakan-jebakan data yang sering menjerumuskan agensi pemula.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Definisi Share of Voice: Mention vs Belanja Iklan<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sebelum era digital mendominasi, <em>Share of Voice<\/em> adalah metrik milik agensi periklanan konvensional (TV, Radio, Cetak). Di masa lalu, SOV dihitung murni berbasis pembelanjaan iklan (<em>Ad Spend<\/em>). Logikanya sederhana: Jika <em>brand<\/em> klien Anda menghabiskan Rp1 Miliar untuk iklan TV dari total Rp10 Miliar belanja iklan seluruh industri di bulan tersebut, maka SOV klien Anda adalah 10%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Namun, di lanskap pemasaran 2026, metrik berbasis <em>budget<\/em> ini sudah usang. Konsumen kini memegang kendali atas narasi <em>brand<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oleh karena itu, <strong>SOV di media sosial dihitung berbasis volume percakapan (<\/strong><strong><em>mentions<\/em><\/strong><strong>)<\/strong>, bukan anggaran iklan. Ini adalah representasi sejati dari <em>earned media<\/em> (media yang diperoleh secara organik). Mengukur SOV modern berarti melacak seberapa banyak audiens digital yang secara aktif mengetik, menyebut, dan mendiskusikan <em>brand<\/em> klien Anda dibandingkan dengan kompetitor. Ini adalah inti dari praktik <a href=\"https:\/\/nolimit.id\/blog\/analisis-kompetitor-dengan-social-media-monitoring-tools\/\">analisis kompetitor dengan social media monitoring tools<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Rumus Menghitung Share of Voice di Media Sosial<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Secara matematis, menghitung SOV sangatlah lugas. Tim <em>Data Analyst<\/em> Anda hanya perlu mengekstrak total <em>mention<\/em> dari dasbor intelijen media, lalu memasukkannya ke dalam rumus berikut:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rumus SOV = (Total Mention Brand Klien \u00f7 Total Mention Keseluruhan Industri\/Kompetitor) \u00d7 100<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Contoh Ilustrasi Perhitungan SOV (Fiktif)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mari kita terapkan rumus di atas ke dalam contoh fiktif sehari-hari. Misalkan agensi Anda menangani klien sebuah merek sepatu lari lokal bernama &#8220;AeroStep&#8221;. Anda diinstruksikan untuk membandingkan posisi AeroStep melawan dua kompetitor raksasanya di industri yang sama selama bulan lalu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tim Anda menggunakan <a href=\"https:\/\/nolimit.id\/\">layanan media monitoring untuk agensi<\/a> guna menarik data volume <em>mentions<\/em> akun <em>brand<\/em> dan menemukan angka berikut:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AeroStep (Klien Anda):<\/strong> 4.500 <em>mentions<\/em><\/li>\n\n\n\n<li><strong>Kompetitor A (Velocita):<\/strong> 3.000 <em>mentions<\/em><\/li>\n\n\n\n<li><strong>Kompetitor B (LariKuy):<\/strong> 2.500 <em>mentions<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Langkah 1: Hitung Total Percakapan Industri<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4.500 + 3.000 + 2.500 = <strong>10.000 Total Mentions<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Langkah 2: Hitung SOV per Brand<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SOV AeroStep:<\/strong> (4.500 \u00f7 10.000) \u00d7 100 = <strong>45%<\/strong><\/li>\n\n\n\n<li><strong>SOV Velocita:<\/strong> (3.000 \u00f7 10.000) \u00d7 100 = <strong>30%<\/strong><\/li>\n\n\n\n<li><strong>SOV LariKuy:<\/strong> (2.500 \u00f7 10.000) \u00d7 100 = <strong>25%<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hasil Analisis untuk Klien:<\/strong> Anda dapat mempresentasikan bahwa AeroStep saat ini memimpin dan menguasai hampir setengah (45%) pangsa percakapan audiens <em>sneakers<\/em> lokal, membuktikan bahwa strategi <a href=\"https:\/\/nolimit.id\/blog\/cara-riset-kompetitor-di-media-sosial\/\">cara riset kompetitor di media sosial<\/a> yang agensi Anda lakukan berjalan dengan efektif.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Share of Voice Berbobot Sentimen: Kualitas di Atas Kuantitas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jika agensi Anda hanya berhenti pada angka 45% dari ilustrasi di atas, Anda telah melakukan kelalaian analitik. Mengapa? Karena tidak semua <em>mentions<\/em> diciptakan setara.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bagaimana jika angka 4.500 <em>mentions<\/em> milik klien Anda ternyata berasal dari audiens yang marah akibat keterlambatan pengiriman massal? Memiliki SOV tertinggi di industri karena <em>brand<\/em> Anda sedang diboikot atau dirundung krisis PR (<em>Public Relations<\/em>) bukanlah sebuah prestasi, melainkan sebuah bencana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Di sinilah <strong>SOV berbobot sentimen<\/strong> mengambil peran. Setelah mendapatkan total angka <em>mention<\/em>, tim Anda wajib memecahnya ke dalam kategori sentimen (Positif, Netral, Negatif).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dengan menguasai <a href=\"https:\/\/nolimit.id\/blog\/analisis-sentimen-cara-efektif-memahami-kebutuhan-pelanggan\/\">analisis sentimen cara efektif memahami kebutuhan pelanggan<\/a>, agensi Anda dapat menyajikan matriks yang jauh lebih tajam. Misalnya, sampaikan kepada klien: <em>&#8220;Meskipun SOV kita hanya 35% (kalah dari kompetitor A yang 50%), rasio sentimen positif kita mencapai 80%, sedangkan kompetitor A didominasi sentimen negatif karena cacat produk.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ini adalah jenis wawasan intelijen yang akan membuat klien korporat mempertahankan kontrak <em>retainer<\/em> agensi Anda bertahun-tahun.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Membaca Tren SOV Bulanan untuk Rekomendasi Strategi<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Angka SOV statis pada satu titik waktu tidak banyak memberikan nilai strategis. Kekuatan metrik <em>social media analytics<\/em> ini baru terasa ketika Anda mulai membaca tren bulanannya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saat mempresentasikan laporan kepada klien, ajak mereka melihat pola pergerakan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Konsistensi vs <\/strong><strong><em>Spike<\/em><\/strong><strong> Musiman:<\/strong> Apakah SOV klien Anda terus naik secara bertahap setiap bulannya? Atau apakah klien Anda hanya mendominasi percakapan sesekali saat mereka membakar anggaran untuk promosi tanggal kembar (seperti 11.11)?<\/li>\n\n\n\n<li><strong>Korelasi Konten:<\/strong> Perhatikan kurva pergerakan kompetitor. Jika kompetitor tiba-tiba mencuri 15% pangsa suara klien Anda di pertengahan bulan, segera lacak jenis konten atau <em>Key Opinion Leader<\/em> (KOL) apa yang sedang mereka gunakan.<\/li>\n\n\n\n<li><strong>Identifikasi <\/strong><strong><em>Blind Spot<\/em><\/strong><strong>:<\/strong> SOV juga membantu agensi menemukan celah <em>content gap<\/em>. Jika kompetitor sangat mendominasi obrolan di platform TikTok tetapi lemah di platform X (Twitter), agensi Anda bisa merekomendasikan klien untuk melakukan intervensi pemasaran yang masif di wilayah yang ditinggalkan kompetitor tersebut.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Jebakan Fatal dalam Menganalisis Share of Voice<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sebuah data yang diolah secara salah bisa berakibat fatal bagi pengambilan keputusan klien. Agensi sering kali terjebak dalam anomali data ( <em>noise<\/em>). Berikut adalah jebakan fatal yang harus dihindari oleh tim data Anda saat memproses SOV:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Pembanding yang Salah (Ketidakseimbangan Kategori):<\/strong> Jangan membandingkan SOV klien kedai kopi indie lokal Anda secara langsung dengan Starbucks. Perbandingan yang terlalu jauh akan menekan angka SOV klien Anda menjadi nol koma sekian persen (misal: 0,02%), yang justru akan menjatuhkan mental klien. Bandingkanlah apel dengan apel (kompetitor setara).<\/li>\n\n\n\n<li><strong>Lonjakan Campaign yang Menipu (<\/strong><strong><em>Giveaways<\/em><\/strong><strong>):<\/strong> Sebuah kompetitor tiba-tiba menguasai 80% SOV bulan ini. Setelah diselidiki, ternyata mereka melakukan <em>giveaway<\/em> dengan syarat <em>spam<\/em> tagar ribuan kali. Ini adalah metrik kosong (<em>vanity metrics<\/em>). <em>Mention giveaway<\/em> tidak berujung pada konversi bisnis jangka panjang.<\/li>\n\n\n\n<li><strong>Ancaman Akun Bot\/Spam:<\/strong> Jika Anda tidak menggunakan operator pencarian yang ketat, data Anda akan terkontaminasi oleh akun bot yang menyebarkan tautan promosi perjudian atau spam yang menggunakan kata kunci umum klien Anda.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Untuk mengatasi jebakan nomor tiga, tim <em>Data Analyst<\/em> Anda wajib melakukan pembersihan <em>query<\/em> secara berkala. Pelajari tata cara filternya pada panduan teknis kami mengenai <a href=\"https:\/\/www.google.com\/search?q=https:\/\/nolimit.id\/blog\/keyword-social-listening-tidak-noise\/\">cara menyusun keyword social listening agar data tidak noise<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Menyajikan Perbandingan Kompetitor Melalui Dashboard<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Meskipun menghitung SOV terlihat membutuhkan banyak tenaga matematis, proses pengumpulan datanya tidak boleh menghabiskan waktu tim eksekutor Anda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sebagai agensi berkecepatan tinggi, Anda memerlukan kapabilitas untuk melihat data secara berdampingan. Platform kami dirancang khusus untuk memfasilitasi kebutuhan <strong>analisis kompetitor<\/strong> ini. Anda dapat memasukkan akun media sosial <em>brand<\/em> klien dan menyandingkannya dengan daftar akun media sosial milik para kompetitor dalam satu <em>workspace<\/em> pelacakan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sistem akan merekam dan menyajikan komparasi volume <em>mention<\/em> serta metrik performa masing-masing akun secara transparan dan berimbang. Dari data mentah yang rapi inilah, tim <em>Strategist<\/em> agensi Anda dapat mengeksekusi rumus pembagian di atas untuk menghasilkan visualisasi <em>Share of Voice<\/em> yang siap dipresentasikan di ruang rapat direksi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Himpun data perbandingan audiens Anda hari ini, hitung porsi dominasinya, dan jadikan SOV sebagai kompas utama untuk mengamankan anggaran pemasaran klien di kuartal berikutnya!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sebagai seorang Digital Strategist atau Account Director di sebuah agensi tahun 2026, Anda pasti pernah dihadapkan pada satu pertanyaan klasik dari klien saat sesi presentasi bulanan: &#8220;Bagaimana posisi brand kita jika dibandingkan dengan kompetitor di luar sana?&#8221; Menjawab pertanyaan ini dengan sekadar berkata, &#8220;Engagement rate kita naik 5%, Pak,&#8221; tidak lagi cukup untuk memuaskan jajaran [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":16191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2633,413],"tags":[241,3620,3621,112,3236],"class_list":["post-16190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-monitoring-en","category-tips","tag-analisis-kompetitor","tag-brand-benchmark","tag-share-of-voice","tag-social-media-analytics","tag-strategi-agensi-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Share of Voice di Media Sosial: Rumus dan Cara Bacanya - NoLimit Knowledge Center<\/title>\n<meta name=\"description\" content=\"Pahami share of voice di media sosial: rumus menghitungnya, contoh perbandingan brand vs kompetitor, dan cara membaca angkanya.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nolimit.id\/blog\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Share of Voice di Media Sosial: Rumus dan Cara Bacanya - NoLimit Knowledge Center\" \/>\n<meta property=\"og:description\" content=\"Pahami share of voice di media sosial: rumus menghitungnya, contoh perbandingan brand vs kompetitor, dan cara membaca angkanya.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nolimit.id\/blog\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\/\" \/>\n<meta property=\"og:site_name\" content=\"NoLimit Knowledge Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NoLimitID\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-13T22:55:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-28T23:11:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nolimit.id\/blog\/wp-content\/uploads\/2026\/09\/Share-of-Voice-di-Media-Sosial-Rumus-dan-Cara-Bacanya.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"765\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bagus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nolimitid\" \/>\n<meta name=\"twitter:site\" content=\"@nolimitid\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bagus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\\\/\"},\"author\":{\"name\":\"Bagus\",\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/#\\\/schema\\\/person\\\/2c9388af97132bf977039a779ca90ba0\"},\"headline\":\"Share of Voice di Media Sosial: Rumus dan Cara Bacanya\",\"datePublished\":\"2026-09-13T22:55:49+00:00\",\"dateModified\":\"2026-09-28T23:11:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\\\/\"},\"wordCount\":1105,\"publisher\":{\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Share-of-Voice-di-Media-Sosial-Rumus-dan-Cara-Bacanya.jpg\",\"keywords\":[\"analisis kompetitor\",\"Brand Benchmark\",\"Share of Voice\",\"social media analytics\",\"Strategi Agensi Digital\"],\"articleSection\":[\"Social Media Monitoring\",\"Tips &amp; Trick\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\\\/\",\"url\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\\\/\",\"name\":\"Share of Voice di Media Sosial: Rumus dan Cara Bacanya - NoLimit Knowledge Center\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Share-of-Voice-di-Media-Sosial-Rumus-dan-Cara-Bacanya.jpg\",\"datePublished\":\"2026-09-13T22:55:49+00:00\",\"dateModified\":\"2026-09-28T23:11:42+00:00\",\"description\":\"Pahami share of voice di media sosial: rumus menghitungnya, contoh perbandingan brand vs kompetitor, dan cara membaca angkanya.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nolimit.id\\\/blog\\\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\\\/#primaryimage\",\"url\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Share-of-Voice-di-Media-Sosial-Rumus-dan-Cara-Bacanya.jpg\",\"contentUrl\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Share-of-Voice-di-Media-Sosial-Rumus-dan-Cara-Bacanya.jpg\",\"width\":1024,\"height\":765,\"caption\":\"Share of Voice di Media Sosial: Rumus dan Cara Bacanya\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Share of Voice di Media Sosial: Rumus dan Cara Bacanya\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/\",\"name\":\"NoLimit Knowledge Center\",\"description\":\"Social Media for Everyone\",\"publisher\":{\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/#organization\",\"name\":\"NoLimit Indonesia\",\"url\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/Image.jpg\",\"contentUrl\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/Image.jpg\",\"width\":385,\"height\":385,\"caption\":\"NoLimit Indonesia\"},\"image\":{\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/NoLimitID\\\/\",\"https:\\\/\\\/x.com\\\/nolimitid\",\"https:\\\/\\\/www.instagram.com\\\/nolimitid\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company-beta\\\/2388818\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/#\\\/schema\\\/person\\\/2c9388af97132bf977039a779ca90ba0\",\"name\":\"Bagus\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2388e7f4a67722a61abe5d82b56ede7345da0913e032d4b9a929e101ac5f5157?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2388e7f4a67722a61abe5d82b56ede7345da0913e032d4b9a929e101ac5f5157?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2388e7f4a67722a61abe5d82b56ede7345da0913e032d4b9a929e101ac5f5157?s=96&d=mm&r=g\",\"caption\":\"Bagus\"},\"url\":\"#\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Share of Voice di Media Sosial: Rumus dan Cara Bacanya - NoLimit Knowledge Center","description":"Pahami share of voice di media sosial: rumus menghitungnya, contoh perbandingan brand vs kompetitor, dan cara membaca angkanya.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nolimit.id\/blog\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\/","og_locale":"en_US","og_type":"article","og_title":"Share of Voice di Media Sosial: Rumus dan Cara Bacanya - NoLimit Knowledge Center","og_description":"Pahami share of voice di media sosial: rumus menghitungnya, contoh perbandingan brand vs kompetitor, dan cara membaca angkanya.","og_url":"https:\/\/nolimit.id\/blog\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\/","og_site_name":"NoLimit Knowledge Center","article_publisher":"https:\/\/www.facebook.com\/NoLimitID\/","article_published_time":"2026-09-13T22:55:49+00:00","article_modified_time":"2026-09-28T23:11:42+00:00","og_image":[{"width":1024,"height":765,"url":"https:\/\/nolimit.id\/blog\/wp-content\/uploads\/2026\/09\/Share-of-Voice-di-Media-Sosial-Rumus-dan-Cara-Bacanya.jpg","type":"image\/jpeg"}],"author":"Bagus","twitter_card":"summary_large_image","twitter_creator":"@nolimitid","twitter_site":"@nolimitid","twitter_misc":{"Written by":"Bagus","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nolimit.id\/blog\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\/#article","isPartOf":{"@id":"https:\/\/nolimit.id\/blog\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\/"},"author":{"name":"Bagus","@id":"https:\/\/nolimit.id\/blog\/#\/schema\/person\/2c9388af97132bf977039a779ca90ba0"},"headline":"Share of Voice di Media Sosial: Rumus dan Cara Bacanya","datePublished":"2026-09-13T22:55:49+00:00","dateModified":"2026-09-28T23:11:42+00:00","mainEntityOfPage":{"@id":"https:\/\/nolimit.id\/blog\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\/"},"wordCount":1105,"publisher":{"@id":"https:\/\/nolimit.id\/blog\/#organization"},"image":{"@id":"https:\/\/nolimit.id\/blog\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\/#primaryimage"},"thumbnailUrl":"https:\/\/nolimit.id\/blog\/wp-content\/uploads\/2026\/09\/Share-of-Voice-di-Media-Sosial-Rumus-dan-Cara-Bacanya.jpg","keywords":["analisis kompetitor","Brand Benchmark","Share of Voice","social media analytics","Strategi Agensi Digital"],"articleSection":["Social Media Monitoring","Tips &amp; Trick"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nolimit.id\/blog\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\/","url":"https:\/\/nolimit.id\/blog\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\/","name":"Share of Voice di Media Sosial: Rumus dan Cara Bacanya - NoLimit Knowledge Center","isPartOf":{"@id":"https:\/\/nolimit.id\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nolimit.id\/blog\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\/#primaryimage"},"image":{"@id":"https:\/\/nolimit.id\/blog\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\/#primaryimage"},"thumbnailUrl":"https:\/\/nolimit.id\/blog\/wp-content\/uploads\/2026\/09\/Share-of-Voice-di-Media-Sosial-Rumus-dan-Cara-Bacanya.jpg","datePublished":"2026-09-13T22:55:49+00:00","dateModified":"2026-09-28T23:11:42+00:00","description":"Pahami share of voice di media sosial: rumus menghitungnya, contoh perbandingan brand vs kompetitor, dan cara membaca angkanya.","breadcrumb":{"@id":"https:\/\/nolimit.id\/blog\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nolimit.id\/blog\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nolimit.id\/blog\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\/#primaryimage","url":"https:\/\/nolimit.id\/blog\/wp-content\/uploads\/2026\/09\/Share-of-Voice-di-Media-Sosial-Rumus-dan-Cara-Bacanya.jpg","contentUrl":"https:\/\/nolimit.id\/blog\/wp-content\/uploads\/2026\/09\/Share-of-Voice-di-Media-Sosial-Rumus-dan-Cara-Bacanya.jpg","width":1024,"height":765,"caption":"Share of Voice di Media Sosial: Rumus dan Cara Bacanya"},{"@type":"BreadcrumbList","@id":"https:\/\/nolimit.id\/blog\/share-of-voice-di-media-sosial-rumus-dan-cara-bacanya\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nolimit.id\/blog\/"},{"@type":"ListItem","position":2,"name":"Share of Voice di Media Sosial: Rumus dan Cara Bacanya"}]},{"@type":"WebSite","@id":"https:\/\/nolimit.id\/blog\/#website","url":"https:\/\/nolimit.id\/blog\/","name":"NoLimit Knowledge Center","description":"Social Media for Everyone","publisher":{"@id":"https:\/\/nolimit.id\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nolimit.id\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nolimit.id\/blog\/#organization","name":"NoLimit Indonesia","url":"https:\/\/nolimit.id\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nolimit.id\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/nolimit.id\/blog\/wp-content\/uploads\/2017\/07\/Image.jpg","contentUrl":"https:\/\/nolimit.id\/blog\/wp-content\/uploads\/2017\/07\/Image.jpg","width":385,"height":385,"caption":"NoLimit Indonesia"},"image":{"@id":"https:\/\/nolimit.id\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/NoLimitID\/","https:\/\/x.com\/nolimitid","https:\/\/www.instagram.com\/nolimitid\/","https:\/\/www.linkedin.com\/company-beta\/2388818\/"]},{"@type":"Person","@id":"https:\/\/nolimit.id\/blog\/#\/schema\/person\/2c9388af97132bf977039a779ca90ba0","name":"Bagus","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2388e7f4a67722a61abe5d82b56ede7345da0913e032d4b9a929e101ac5f5157?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2388e7f4a67722a61abe5d82b56ede7345da0913e032d4b9a929e101ac5f5157?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2388e7f4a67722a61abe5d82b56ede7345da0913e032d4b9a929e101ac5f5157?s=96&d=mm&r=g","caption":"Bagus"},"url":"#"}]}},"_links":{"self":[{"href":"https:\/\/nolimit.id\/blog\/wp-json\/wp\/v2\/posts\/16190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nolimit.id\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nolimit.id\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nolimit.id\/blog\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/nolimit.id\/blog\/wp-json\/wp\/v2\/comments?post=16190"}],"version-history":[{"count":1,"href":"https:\/\/nolimit.id\/blog\/wp-json\/wp\/v2\/posts\/16190\/revisions"}],"predecessor-version":[{"id":16192,"href":"https:\/\/nolimit.id\/blog\/wp-json\/wp\/v2\/posts\/16190\/revisions\/16192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nolimit.id\/blog\/wp-json\/wp\/v2\/media\/16191"}],"wp:attachment":[{"href":"https:\/\/nolimit.id\/blog\/wp-json\/wp\/v2\/media?parent=16190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nolimit.id\/blog\/wp-json\/wp\/v2\/categories?post=16190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nolimit.id\/blog\/wp-json\/wp\/v2\/tags?post=16190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}