{"id":10947,"date":"2023-01-17T12:41:46","date_gmt":"2023-01-17T05:41:46","guid":{"rendered":"https:\/\/nolimit.id\/blog\/?p=10947"},"modified":"2023-06-17T22:48:16","modified_gmt":"2023-06-17T15:48:16","slug":"engagement-rate-is","status":"publish","type":"post","link":"https:\/\/nolimit.id\/blog\/engagement-rate-is\/","title":{"rendered":"Definition, How to Measure, and the Importance of Engagement Rate"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Engagement rate is a matrix used to measure the performance of content on social media. Engagement rate can be used for the world of digital marketing, engagement rate is usually used as an indicator to measure the interaction you get from your audience on social media platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not only that, the engagement rate can also be used as a tool for conducting research by understanding the audience&#8217;s desires, which can be obtained from the number of interactions on the content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How to Measure Engagement Rate<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are several ways to calculate the engagement rate<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Engagement rate is based on reach, how to calculate it by: ER = total engagement per post \/ reach x 100<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Engagement rate based on posts, this can be done in the following way: ER=total engagements on a post \/ total followers x 100.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Engagement rate based on impressions, is done by the formula: ER=total engagements on a post \/ total impressions x 100<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Engagement rate is a matrix used to measure the performance of content on social media. Engagement rate can be used for the world of digital marketing, engagement rate is usually used as an indicator to measure the interaction you get from your audience on social media platforms. Not only that, the engagement rate can also [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":10932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2311],"tags":[2587,2583,2585],"class_list":["post-10947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nolimit-space-en","tag-and-the-importance-of-engagement-rate","tag-definition","tag-how-to-measure"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Definition, How to Measure, and the Importance of Engagement Rate<\/title>\n<meta name=\"description\" content=\"Engagement rate is a matrix used to measure the performance of content on social media. Engagement rate can be used for the world of digital\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nolimit.id\/blog\/en\/engagement-rate-is\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Definition, How to Measure, and the Importance of Engagement Rate\" \/>\n<meta property=\"og:description\" content=\"Engagement rate is a matrix used to measure the performance of content on social media. Engagement rate can be used for the world of digital\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nolimit.id\/blog\/en\/engagement-rate-is\/\" \/>\n<meta property=\"og:site_name\" content=\"NoLimit Knowledge Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NoLimitID\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-17T05:41:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-17T15:48:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nolimit.id\/blog\/wp-content\/uploads\/2023\/01\/2-10-3-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Prayoga Hakim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nolimitid\" \/>\n<meta name=\"twitter:site\" content=\"@nolimitid\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prayoga Hakim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/en\\\/engagement-rate-is\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/en\\\/engagement-rate-is\\\/\"},\"author\":{\"name\":\"Prayoga Hakim\",\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/#\\\/schema\\\/person\\\/7127d315ec9844c65418491939b01439\"},\"headline\":\"Definition, How to Measure, and the Importance of Engagement Rate\",\"datePublished\":\"2023-01-17T05:41:46+00:00\",\"dateModified\":\"2023-06-17T15:48:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/en\\\/engagement-rate-is\\\/\"},\"wordCount\":164,\"publisher\":{\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/en\\\/engagement-rate-is\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/2-10-3-scaled.jpg\",\"keywords\":[\"and the Importance of Engagement Rate\",\"Definition\",\"How to Measure\"],\"articleSection\":[\"NoLimit Space (EN)\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/en\\\/engagement-rate-is\\\/\",\"url\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/en\\\/engagement-rate-is\\\/\",\"name\":\"Definition, How to Measure, and the Importance of Engagement Rate\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/en\\\/engagement-rate-is\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/en\\\/engagement-rate-is\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nolimit.id\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/2-10-3-scaled.jpg\",\"datePublished\":\"2023-01-17T05:41:46+00:00\",\"dateModified\":\"2023-06-17T15:48:16+00:00\",\"description\":\"Engagement rate is a matrix used to measure the performance of content on social media. 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